5 Reasons Why Your Small Business
Needs a Custom Website
- by Paul Coulter, April 15,
Today, in North America, almost
70% of households have access to the Internet. It has
evolved to the point where the Internet has become an
integral element in the way business is conducted, and
is shaping the way business will be conducted in the
future. Most consumers these days research a product
or service on the Internet before making their purchase.
So, in this day and age, it could cost you not to have
a website. Listed below are 5 reasons why you should
employ an experienced web designer to construct a custom
website for your small business.
Like it or not, your potential customers are going to
judge the quality of your products and/or services based
on presentation and image. Therefore, an aesthetically
pleasing web site will give you and your company more
credibility in the eyes of you customers or clients.
2.Lower Your Expenses
Why spend thousands of dollars on static traditional
media such as brochures? If there was ever a change
in your business, such as an expansion or additional
products/services, it would require printing all new
corporate brochures. A web site is dynamic and can be
changed or updated in a very cost effective manner.
Best of all, your clients can access this information
from anywhere in the world, without the delay of snail-mail.
A properly constructed web site can also reduce the
time that you and your employees spend answering redundant
Existing Marketing Efforts
Most people think of a web site as advertising. Unfortunately,
they would be wrong - A web site is a medium which complements
and enhances your existing marketing efforts. Your potential
customers or clients can easily gain access to information
that isn't suitable to include in other traditional
advertising mediums. In less than a decade, a web site
will be just as common as having a listing in the Yellow
Pages. What would your potential customers or clients
think of your business if you didn't have a web site?
A web site allows potential customers or clients to
get to know more about your company, increasing the
personal side of doing business. Your business will
be open 24hrs per day, 365 days per year, and if someone
has a question concerning your product or service, an
answer is only an e-mail away. Some people may feel
uncomfortable on the phone or in your office / store,
and, to these people, e-mail is their preferred method
5.Get a Jump on
A professionally designed web site will make your business
appear larger than it actually is, and therefore challenge
larger competitors. When it comes to getting listed
in the search engines (Google, Yahoo, MSN, etc.), the
longer your web site has been active, the higher ranking
you will receive, and therefore more traffic will be
directed to your web site. It is for this reason that
you can't afford delay this important decision any longer.
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